The Mad Plantist

The Mad Plantist wanted a custom illustration and repeat pattern to use across their wrapping paper and packaging materials, something bold, detailed, and full of personality.

Alongside the full-colour version, they also needed a black and white variation that could double as colour-in paper, adding an interactive element to the unboxing experience.

The final design is packed with hand-drawn botanical elements, layered for depth and movement, with a series of hidden gems sprinkled throughout, little details designed to be discovered over time. See if you can spot them all!